Branding | Content Creation | Event Curation | Event Management
We powered Marzi Mushayra- a poetry and comedy IP by Sunil Kumar- to pull off a sold-out debut show with a brand that was as bold as the format itself. We built the identity and brand voice, designed all collaterals including stage visuals, tickets, banners, and wristbands, and managed their Instagram presence. We also organised and ran their live events to make sure the brand came alive both online and on stage.
We began by defining the brand’s core personality, balancing lyrical charm with sharp humour. This guided our choices in typography, color, and tone of voice. We drew inspiration from Urdu magazines, local poster art, and handwritten signage to create a visual style that felt both rooted and fresh. For the event design, we developed flexible graphics that could be adapted across print, digital, and on-ground spaces. We worked hands-on through every stage of planning and production, ensuring the entire experience stayed cohesive, expressive, and true to the brand.
